From a retail shop to a fleet revenue system.
This is not a case study. Canopy Courier is not a client. What exists is a full strategic and design concept ADA built to show what a fleet-focused digital rebuild actually looks like. The figures below are projections from the pitch. None of them are measured results. We are saying so plainly.
*Projection from the pitch. Not a measured result.
Strong service. The wrong website for the biggest opportunity.
Canopy Courier has a clean site and a real service. But the site is built entirely for walk-in retail customers. Fleet clients, the ones worth R100,000 to R500,000 a year each, are not addressed anywhere on the site. Not a page, not a CTA, not a single line of copy.
The retail job is worth R3,000 to R8,000. The fleet contract is worth R100,000 to R500,000 per year. Five fleet clients at conservative volumes: R1.2M annually. None of that is being captured.
Eight components. One coherent system.
Reframe from retail shop to fleet-capable operation.
Retail and fleet routed separately from the first screen.
Dedicated page built to convert fleet decision-makers.
A structured, priced fleet offer.
Individual pages for each core service, built for search.
Four landing pages targeting high-intent KZN fleet searches.
Site rebuilt to convert on a phone, not just a desktop.
Qualification flow separating fleet from retail enquiries.
What the concept is designed to produce.
A dedicated path for fleet clients with a clear offer and a conversion flow built for that buyer, not the retail customer.
Four pages targeting searches like "fleet maintenance Durban" and "vehicle servicing KZN," searches with commercial intent the existing site captures none of.
A site that shows Canopy Courier as a serious fleet operator, not a walk-in shop that also does fleet work on the side.
Projected upside modelled at R1M to R2M per year across fleet contracts, SEO traffic, and improved retail conversion at conservative volumes. This is a projection from the pitch. Not a measured result.
This is the thinking ADA brings to every project.
The diagnostic and concept work done for Canopy Courier is the same process applied to every engagement. Find the gap. Fix the foundation. Build on top of what the business has actually earned.
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