If your website isn’t
generating leads,
it’s not doing its job.

The free audit shows you where your business is losing money online. It scores your digital presence across six dimensions - search visibility, AEO readiness, messaging and structure, technical performance, conversion flow, and landing page quality - and identifies the specific gaps that are costing you enquiries. Most business owners are surprised by what it surfaces, because the problems are almost never visible from the front end.

The free audit is automated and immediate - it scores your digital presence across six dimensions and shows you where the problems are. The R2,500 audit is human-led and goes deeper. It includes a full manual review of your site, a competitor comparison benchmarking you against two or three businesses in your category, a prioritised action plan telling you exactly what to fix first and what can wait, and a thirty-minute strategy walkthrough where we break it all down with you. The free audit shows you the diagnosis. The paid audit shows you the prescription, with the reasoning behind every recommendation.

The free audit results are immediate - you complete the questions and your scored report generates on the spot. The paid deep-dive audit has a forty-eight hour turnaround from the time you book. Both come with no waiting list, though paid audit slots are limited per week to maintain the quality of the work.

Age of the website is not the variable that matters. A site built last month can have the same structural problems as one built five years ago - weak messaging, no schema markup, poor conversion flow, invisible to Google. Most recently built websites were designed to look good at launch, not to generate leads consistently. If your site went live without a conversion strategy, a search architecture, and structured data, it needs an audit regardless of when it was built.

Genuinely free. No credit card, no trial period, no obligation. You answer the questions, you get a scored report with specific findings, and you leave with real information about your digital presence. The catch that people expect is not there. If you want to take the next step after reading your results, that conversation is available - but nothing is required.

After the audit you have something more valuable than a sales pitch - you have a clear picture of exactly where your digital presence is losing you business. What you do with that information is entirely up to you. Some people fix it themselves. Some come back to ADA. Either way, the audit has done its job: you know where the problem is, and that knowledge is worth more than whatever the problem was costing you silently.

Foundation is right if your business has no serious digital presence yet - no site that works, no search visibility, no Google infrastructure. It builds the credibility layer from scratch and gets you live with something that actually functions. Growth is right if you already have a presence but it is not generating consistent leads - you need a full revenue system with SEO architecture, competitor analysis, and analytics configured so you can see exactly what is working. If you are unsure which applies, start with the free audit. The score tells you which tier your situation calls for.

Yes. Further up this page is a real audit output from a dental practice in Umhlanga, scored across eight pillars with specific findings on each. You can also read the full ACG self-build case study, which documents the complete diagnostic process we ran on our own site before rebuilding it. That is the same methodology applied to a real problem, with the results documented live.